Jorge Viladoms / SIHH 2017

Friend of the Brand Jorge Viladoms visiting Jaeger-LeCoultre at the SIHH 2017

Concert pianist and philanthropist Jorge Viladoms discovered the new watch collection, including the latest offer from the Atelier Reverso. Aficionado of the Reverso, Jorge was wearing his personalised engraved watch.

The engraving symbolizes his passion for music and represents a young violinist with, underneath, the sentence: ‘Là où est la musique, il n’y a pas de place pour le mal’ (Where there is music, there can be no harm).

It shows his commitment for the charity foundation he created in 2012.  «Crescendo con la Musica» provides access to music to children living in poverty in Mexico by offering them the opportunity to possess an instrument and acquire quality musical training.

Friend of the Brand Jorge Viladoms wearing his personalised Reverso watch – credit Johann Sauty Jaeger-LeCoultre Reverso engraved watch «Crescendo con la Musica»


The Atelier Reverso: New dials for men who want their dream watch

Jaeger-LeCoultre’s Atelier Reverso makes the relationship between a man and his watch even more exclusive. By personalising the reverse of this iconic model and choosing one or several interchangeable straps, every man has a number of options for creating the watch of his dreams. In 2017 the Grande Maison introduces six new men’s dials, available in two sizes, so devotees of this reversible classic will love it all the more.