This Ebay find was only supposed to be an interesting piece of memorabilia, another of those old catalogs that vintage enthusiasts cherish as they feature the watches exactly as they were initially made, with the original dial and strap. Yet, as soon as I opened this 28-page booklet from 1936, I knew it was a very special document. The hundreds of cool items displayed told a different story: Kirby, Beard & Co. was absolutely not your average watch retailer for Rolex, Omega and Jaeger-LeCoultre. In fact, it was one of the coolest department stores you could go to in Paris, if not in the world. And everything I could find out about it since, more than confirms how important this forgotten store was – a huge monument to traditional luxury. Not bad for a company, which started in 1743 as a pin maker.