Gucci Reveals Fall/Winter 2016 Ads

Alessandro Michele Sets Campaign In Tokyo.
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The distinct new aesthetic that creative director Alessandro Michele has brought to Gucci remains consistent in the brand’s new fall/winter 2016 ad campaign. The captivating images and video were shot in Tokyo by photographer Glen Luchford.

In what Fashionista is calling «major ‘Lost in Translation’ vibes,» the campaign images feature descriptive subtitles. This allows «viewers to imagine the clamor (or, in some cases, singing and music from a boombox) of the environment depicted.» It was creative directed by the Gucci designer and styled by Joe McKenna.

Michele tapped a slew of young models — including Petra Collins, Sofia Friesen, Lia Pavlova, Polina Oganicheva, Mae Lapres, Jack Chambers, Christopher Paskowski, Joep Van de Sande and Yan Kumra — who posed for the designer’s go-to photographer.

Gucci’s SS16 ad images are set to launch in international titles beginning July 1.

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The 1:42-minute «director’s cut» campaign film was also shot by Luchford in Tokyo and keeps the dreamy, etheral vibe.

In related news, Michele was presented with the 2016 CFDA International Award earlier this month.

The creative director was chosen by the Council of Fashion Designers of America «for his creative contribution to the international fashion stage.» Michele was also awarded the 2015 International Designer Award at the British Fashion Awards last year.

Click through the slide show above to see more ad campaign images of Alessandro Michele’s fall/winter 2016 collection for Gucci, or watch the Director’s Cut film below.

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